Still not convinced?
For those of us who are health & fitness professionals, blogs can be an inexpensive method of marketing our services and learning what our clients need in an effort to better serve them. A blog allows professionals to build credibility by establishing themselves as experts in the fitness industry. Similarly, fitness facilities can utilize blogging for the purposes of client acquisition and customer service. Featuring special programs, highlighting outstanding members, employees, or facility features, and allowing customers to provide feedback is an excellent strategy that could ultimately enhance any facility.

Blogging in the fitness industry is currently a differentiation strategy. Sure Biray and I have found social media being used in various fitness-related forms, but a consistent trend has emerged...more of the consumers of our services and expertise are participating in this type of correspondence than those of us who are providing the information. Simply put, this discrepancy creates a marketing opportunity, for you!